sometimes the music world gets it in their heads they are the most important entity in their master's arsenal of money making ventures. The context of this post on John Baetell's blog certainly looks at it from a realist perspective.
"We have to find new models, it's clear the old ones are not working," Stringer announced. "And the only way we'll find them is to let the music find them for us."
Now if history has shown us anything, its that the music machine that is Sony couldn't possibly have the foresight to do something this intelligent. Not to mention its a demonstratable fact that Sony couldn't possibly care less "how they can best serve the artist" . But essentially, I think this hypothetical represents the most forward thinking idea for how a large corporation like Sony could turn their music entity into a profit leader (or loss leader as the case would imply)